Use Social Media to Create Clients for Life


Social media has become the buzz at business conferences across the country in 2009. Twitter, Facebook, YouTube, and Blogs are the best known forms of social media today.

Although some of these tools have been around for several years, business owners now realize that they may be the best way to promote their business on a tight budget. Most business owners see social media as an inexpensive way to advertise but, it’s also an inexpensive way to build lasting relationships with your customers.  

A strong client for life program is one of the most important pieces of any marketing strategy. Most companies spend most of their marketing budget on advertising to new customers, but finding new customers can be difficult and expensive. It’s always easier to farm than it is to hunt.  

Traditional client for life programs include regular mailings, holiday cards and sometimes a calendar with your picture. These mailings are basically stay-in-touch tactics. The goal is to be the first person or company that customers or referral partners think of when they need your product or service.

In the last 10 years, companies have added e-mails to their client for life programs, which can be less expensive than mailings. All of these traditional techniques have been effective in the past, but social media has opened the door to new possibilities and higher customer expectations.  

People don’t like being talked to and they dislike being marketed to even more. A good friend is a friend who listens. A good business is a business that listens.  

Web sites such as Facebook and Twitter open the lines of communication between a business and its customers. The companies that have found early success in social media have learned to actively engage their customers and most importantly, listen.  

The first step to a successful, social media-driven, client for life program is to listen. The more you know about your customers, the better you can serve them.  Companies used to spend thousands of dollars for the market research social media can provide for free. If you want to learn more about your customers, look and listen as they give you access to their lives. They will share their likes and dislikes.  

Most importantly, they will share their successes and challenges. Twitter offers tools for you to listen to when people are talking about your specific product or service.

The next step is to stay in touch. Facebook allows you to see pictures posted by your customers. These pictures could be of a newborn child, an anniversary celebration or a graduation. All of these are excellent opportunities for you to offer congratulations. Referral partners may also share their successes and challenges.  

This is another great opportunity for you to offer your congratulations or support. The posting of helpful articles and links is easy to do with social media and can provide additional value. Every time you post something, your picture or logo accompanies your post.

Finally, the most important step in a successful, social media-driven, client for life program is to build relationships through communication. We prefer to visit a restaurant where the owner comes out to greet us personally and asks if everything was OK.

Two-way communication will be appreciated by your customers more than any other gesture. If they have questions or concerns, your response and interaction will help build strong personal relationships. We have often heard that customers will buy from people they “know, like, and trust.” While that is true to the sales process, it is even more important to the client for life process.   

Customers remain loyal to companies that listen and address their personal concerns. They will always feel connected to a business owner that they feel they can talk to. If the success of your business is based on the relationship you have with your customers, then it is important to make building and maintaining these relationships a priority.  

How do you know if you are using tools like Facebook and Twitter effectively?  Look at your Facebook wall. Do you see comments on your posts? On Twitter, how often do people re-tweet your tweets? Are your updates one-way communications or are you actively engaging your followers?

This article originally appeared in the Chicago Business Ledger in July 2009.


  1. Great article Brian.

  2. Hi, last few days I was looking this exact article, thank you very much and keep writing.

  3. I am very thrilled that you said that post 😀

  4. Douglas ROCKS.


  5. Hey Shelly, are you sure =D

  6. I am curious just what Donnie will do with this 😛

  7. Great writing! I wish you could follow up on this topic?

    Fondest regards

  8. Could be the greatest post that I read all day 🙂

  9. Possibly the GREATEST page that I read this week?

  10. Great read! Maybe you could do a follow up on this topic 😛


  11. Man, really want to know how can you be that smart, lol…great read, thanks.

  12. When i visit a blog, chances are that I notice that most blogs are amateurish. On the contrary,I have to say that you have done a good job here.

  13. 2GI9Pu cilgfwdrzlfu, [url=]trdxorvhaxno[/url], [link=]uvybwnwaxspb[/link],

  14. heya, I have not talked to you on the blog in a while, but I thought I might message you from my modern Android !! No joke, I work for a cool company now in the development dept. Don’t tell anyone but we discovered this site that is absolutely glitching and sending out free Android !! to anyone that signs up. I presume you may have to confirm your e mail, Best regards Cordia Nemard

  15. Great post, I have a similar niche website. Pls check out my web site as well and let me know what you think.

  16. It seems my hunting was a success in that I stumbled upon your engrossing article while browsing for articles that mention American life. I run a small manufacturingestablishment in Spring, Texas that makes political gifts. Come visit my site sometime. Keep up the good work with your blog.

  17. I like this site very much so much superb information.

  18. Pretty nice post. I just stumbled upon your blog and wished to say that I’ve really enjoyed browsing your blog posts. In any case I’ll be subscribing to your feed and I hope you write again very soon!

  19. I’m impressed, I have to say. Really rarely do I encounter a weblog that’s each educative and entertaining, and let me inform you, you’ve gotten hit the nail on the head. Your thought is excellent; the problem is something that not enough persons are speaking intelligently about. I’m very pleased that I stumbled throughout this in my search for one thing regarding this.

  20. would love to forever get updated great blog ! .

  21. Lately, I did not give plenty of thought to making comments on blog page posts and have positioned comments even less. Reading via your nice article, will support me to do so sometimes.

  22. Its a really great post iv saw, thanks!

  23. I do agree with all the ideas you have presented in your post.

  24. This post is actually assistive for someone who has been having troubles with this position. I have looked at a number of resourcefulnesses but to no avail. I will continue learning and reading here in the desire of ultimately getting past this.

  25. you have done a great job on this topic!

  26. An attention-grabbing dialogue is price comment. I believe that you need to write more on this matter, it might not be a taboo topic however usually people are not sufficient to talk on such topics. To the next. Cheers

  27. i’m bookmarking this blog & visiting another timefor updates. Thank you.

  28. I’d come to agree with you one this subject. Which is not something I usually do! I really like reading a post that will make people think. Also, thanks for allowing me to speak my mind!

  29. I’ve been searching everywhere for exactly what you’ve posted.

  30. Fabulous post. I’ve added this page to check back later.

  31. Excellent post with some good info, think i’ll share this on my twitter if you don’t mind and maybe even blogroll it depending on the feedback, thanks for sharing.

  32. Man! It is like you read my mind! You seem to know a lot about this, just like you wrote the book in it or something. I think that you could do with some pictures to drive the content home a bit, besides that, this is helpful blog. A good read. I’ll definitely return again.

  33. I always visit new blog everyday and i found your blog.”~~”`

  34. I simply desired to thank you very much yet again. I am not sure the things I would have followed in the absence of these concepts documented by you concerning such a area of interest. It became an absolute troublesome dilemma in my view, but being able to view the professional mode you dealt with it forced me to jump with happiness. Now i am grateful for this support and hope that you realize what a great job you’re accomplishing educating many others by way of your webpage. I am sure you haven’t met any of us.

  35. Your blog has the same post as another author but i like your better.-‘`”

  36. Your blog has the same post as another author but i like your better.,”**;

  37. Man that was very entertaining and at the same time informative.'”-:’

  38. Wow, you seem to be very knowledgable about this kind of topics.`’:,’

  39. i’m also an expert in this topic so i can understand your hard work.

  40. Your blog is one of a kind, i love the way you organize the topics.,~’:*

  41. The way you write, you are really a professional blogger.:,,’:

  42. Simply killing some in between class time on Digg and I discovered your article . Not normally what I favor to read about, but it surely was absolutely value my time. Thanks.

  43. is amazing, bookmarked!

    unlock motorola

  44. I was recommended this blog by my cousin. I am not sure whether this post is written by him as no one else know such detailed about my difficulty. You are amazing! Thanks!

  45. Wonderful to be visiting your blog again, it has been months for me. Well this article that i’ve been waited for so long. I will need that article to complete my assignment in the college, and also it has exact same topic with your article. Thanks, fantastic share.

  46. Abundant site! I light on here all of the era! Keep up the grand assignment!

  47. Great Content For Life

  48. I haven¡¦t checked in here for a while because I thought it was getting boring, but the last several posts are good quality so I guess I will add you back to my daily bloglist. You deserve it my friend 🙂

  49. Superior article. I desire certainly dividend this article with my friends. Thanks for the info.


  1. ALBERT says: Canadian Health&Care.No prescription online pharmacy.Best quality drugs.Special Internet Prices. No prescription drugs. Buy drugs online

    Buy:Zocor.Ventolin.Acomplia.Nymphomax.Female Cialis.Lipitor.SleepWell.Aricept.Zetia.Female Pink Viagra.Benicar.Prozac.Wellbutrin SR.Amoxicillin.Lasix.Lipothin.Seroquel.Buspar.Cozaar.Advair….

Speak Your Mind


Skip to toolbar